during the time of the aging baby boomers, why was demography important for marketing and advertising?

sensational79 asked:
this was in the 1960’s and 1970’s..and what was the impact on the aging boomers?

What are the age ranges for these demographics: pre-baby boomer, a baby boomer, a Gen-Xer, and a Gen-Y?

Shawna asked:
I’ve been looking online but keep getting inconsistent age ranges.

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