Majority of Baby Boomers Found to Have Accumulated Little Net Worth

Attention Baby Boomers: If you are trying to sell your home, more than 30% of you will have to bring money to the table. And the combination of falling house and stock values means that the vast majority of people near retirement have accumulated little or no wealth, meaning they will be almost completely reliant on Social Security and Medicare to support them in their retirement years. These are the findings of “ The Wealth of the Baby Boom Cohorts After the Collapse of the Housi

Baby Boomers, Retirement Accounts, and the Economic Downturn (WMBB TV Panama City)

Senate Aging Committee discusses economic challenges facing Baby Boomer retirement

Financial Planning Professor Advises Congress on Salvaging Boomer Retirement (Newswise)

Deena Katz, an associate professor of personal financial planning at Texas Tech University, will testify before the U.S. Senate Special Committee on Aging today as part of a hearing called “Boomer Bust: Securing Retirement in a Volatile Economy.”

Baby Boomers, Luddites? Not So Fast (New York Times)

It’s probably safe to say that Whopper Sacrifice, Burger King’s impish Facebook campaign that offered users free burgers in exchange for dropping 10 friends , wasn’t aimed at retirees. But maybe it should have been.

Keep On Booming

(I thought I’d post an excerpt from testimony I gave to the WHCoA: the White House Conference on Aging. I tried to use language that might appeal to the current political regime. =)Every 60 seconds, a baby boomer turns 60. In thinking about the aging demographic in America, let me approach the issue as a capitalist. Rather than regarding the burgeoning ranks of “retirees” as an economic sink of subsidies, I see an enormous market and an untapped opportunity. Many marketers are realizing the p

Should You Use Social Media to Reach Baby Boomers?

The question has been asked, “ Is it worth your time to try to reach Baby Boomers on social media ?” The answer is, “Yes.” and “No.” I write a lot about Baby Boomers as business owners, but not as much about Boomers as consumers. Today’s post is about both. Donya Schweizer markets her Beyond Chocolate products using Facebook . What is Social Media? First, I need to define “social media.” It’s one of those “if you don’t know what it is, I can’t explain it” kinds of things

Will You Be Healthy in Retirement?

Are you among the large baby boomer population? If you are, you probably facing retirement very soon. Are you ready for it? Most people only prepare for some kind of financial stability in retirement and don’t think much about staying healthy in retirement. Whether you are cashed up or not - being healthy in retirement is critical to enjoying your retirement. The health and lifestyle choices you make - now, in the past, and for the future -will impact dramatically on enjoying a happy retirement

Snake Oil In Cyberspace

Forrester Research has a new probably-not-much-new report: How To Reach Baby Boomers With Social Technologies . I haven’t read it, but Jenna Wortham of the New York Times has: Baby Boomers, Luddites? Not So Fast. A recent report from Forrester Research indicates that while it might be tempting to categorize all aging Americans as techno-dinosaurs and Luddites, more than 60 percent of baby boomers are avid consumers of social media like blogs, forums, podcasts and online

Baby boomer makeover Rendell proposes new agency for long-term care (The Shamokin News-Item)

HARRISBURG — The needs of aging baby boomers are driving the biggest state agency reorganization in years. Gov. Ed Rendell wants to give a revamped agency authority over $4 billion of annual spending on long-term care programs.

Ottinger, 6 principals in Vineland done in 2010 (Daily Journal)

VINELAND — An aging baby boomer administration and sluggish economy are prompting a rash of retirements that reads like a who’s who of Vineland Public Schools, headlined by Superintendent Charles “Chalky” Ottinger.

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